Fascinating, vibrant, dazzling, colourful and amazing..welcome to IIFA, where stars descend from the Indian cinema s celluloid to live an experience, which, to say the least, is truly out of the world. IIFA s 9 successful years of existence are a testament of the credibility and the distinct place that it enjoys in the Indian film industry. IIFA over these many years has grown to be the most respected South Asian Film Academy, with the IDEA IIFA Awards being the most-watched entertainment event with a viewership of over 600 million.
