he film opens with Narayana (Prabhu) and his son escaping from a gangster (Abhimanyu Singh) who intend to kill them. The film then shifts to 2001 where a young boy named White, an orphan entering the Ongole market. He manages to catch the attention of many people including the chairman of the market, Adikeshavulu (Prakash Raj) who is god to the people of the market, with his tactical ways of business and establishes him as a Businessman there. Years later, White (Ram Pothineni), still a leading merchant in the market is the owner of four shops. On the innaugrational event of his fourth shop, he meets Sandhya a.k.a Sandy (Kriti Kharbanda), Adikeshavulu's daughter and falls for her. The MLA (Ahuti Prasad) wants to buy the market so he can shift it to a land on the outskirts of the city.
